The New Chrysler Retail Experience
An retail venue that gives the consumers an opportunity to build with Chrysler from the beginning through combination of VIRTUAL and PHYSICAL experiences.
“AVERAGE CHRYSLER BUYER AGE : 62”
“CHRYSLER BRAND LOYALTY 2011: 2 PERCENT”
TORTREND.COM, CONSUMER REPORTS 2011
Chrysler Group LLC is an American - based, multinational automaker, it produces as Chrysler, Jeep, Dodge, Ram, SRT, Fiat and Mopar vehicle and products. With the launching of new 300 and 200 series, Chrysler needs a new retail venue to introduce people the new Chrysler and create a new retail experience to attrac next genegation consumers.
Openess, communication and accountability: [It is] a metaphorical extension of the meaning of a transparent object; one that can be seen through Miriam Webster
Building brand trust and loyalty in Chrysler by giving younger consumers the opportunity to form their own opinions based on experience, not preconceptions. Allowing people to see the inner workings of Chrysler with their own eyes, the new Chrysler is all about Transparency.
To convey the idea of transparency, the new chrysler retail is inspired by assembly line of car industry. Allowing people to get closer to their vehicles, knowing how the car was designed and picking what they need step by step. Due to this kind of hands on experience, Chrysler can let people know how they have been changed and build a new image in consumers mind.
Design & Concept
Seat & Audio
ENTRANCE & DISPLAY
MODEL & PARTS SELECTION
INTERIOR & AUDIO
FINALIZATION & BUSINESS.
STUDIO & EVENT
The New Chrysler Retail Experience is an interdisciplinary class cooperating with Brandon Lowry, Simon Thai, Leigh Anne Kobe.