Georg Jensen Annual Pendant Trade Show Pavilion
This pavilion is designed for Georg Jensen, To leverage the ideas and principles of Georg Jensen's core value and aesthetic. And introduce this luxury brand to US with the launching of its annual pendant.
With a history that spans more than 100 years, the Georg Jensen brand represents quality craftsmanship and timeless aesthetic design, producing lifestyle products ranging from hollowware to watches, jewellery and home products.
The Georg Jensen brand is based on a number of shared values such as integrity, authenticity and Danish design. All resonating the Danish values - the simplicity of life, the Nordic light, clean water and fresh air.
Georg Jensen’s style embraced the Art Nouveau lines of the day but injected them with a distinctive vigour that continues to resonate today. Serene flowing forms are enriched by exquisitely sculpted ornamentation and his stylised bouquets of flowers and lush bunches of grapes reflect his sensual delight in nature. The philosophy of Georg Jensen himself was to create democratic designs possessing both functionality and beauty.
All Georg Jensen's annual pendants were inspired by their famous brooches. The design of this pavilion is derived from their brooches as well. Contrasting the contemporary It conveys the core value and aesthetic of the company by contrasting the contemporary Georg Jensen with the classical Georg Jensen.
GEORG JENSEN PAVILION